/* CREM — minimal B2B lead-gen agency aesthetic
   Palette and type aligned to the Squarespace mock (PDF). */

/* cyrillic-ext */

/* vietnamese */

/* latin-ext */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 300;
  font-display: swap;
  src: url("../fonts/hanken-latin-ext.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 300;
  font-display: swap;
  src: url("../fonts/hanken-latin.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */

/* vietnamese */

/* latin-ext */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("../fonts/hanken-latin-ext.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("../fonts/hanken-latin.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */

/* vietnamese */

/* latin-ext */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("../fonts/hanken-latin-ext.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("../fonts/hanken-latin.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */

/* vietnamese */

/* latin-ext */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("../fonts/hanken-latin-ext.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("../fonts/hanken-latin.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */

/* vietnamese */

/* latin-ext */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("../fonts/hanken-latin-ext.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Hanken Grotesk';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("../fonts/hanken-latin.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}


:root {
  --bg:        #ECEFEF;   /* cool stone — ties to the powder blue */
  --bg-alt:    #BCD2DE;   /* powder blue band */
  --bg-deep:   #DDE3E5;   /* mid stone for image surrounds / dividers */
  --ink:       #0A1318;   /* near-black, slightly darker */
  --ink-2:     #1E2932;   /* body text — darker for readability */
  --ink-3:     #4F5A63;   /* muted / metadata */
  --line:      rgba(10, 19, 24, 0.16);
  --line-2:    rgba(10, 19, 24, 0.08);
  --line-dark: rgba(10, 19, 24, 0.22);
  --accent-cta: #0A1318;
  --accent-cta-hover: #1E2932;

  --sans: "Hanken Grotesk", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;

  --container: min(1280px, 92vw);
  --gutter: clamp(20px, 4vw, 56px);
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--bg);
  color: var(--ink-2);
  font-family: var(--sans);
  font-size: 18.5px;
  font-weight: 400;
  line-height: 1.62;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  font-feature-settings: "ss01", "ss02";
}
body { overflow-x: hidden; }
a { color: inherit; text-decoration: none; }
p { margin: 0 0 1em; }
::selection { background: var(--ink); color: var(--bg); }

img { max-width: 100%; display: block; }

/* Reveal — no-op. Content is always visible; the minimal B2B aesthetic
   doesn't need entrance animations. Kept as a hook for future micro-anims. */
.reveal { /* no-op */ }

/* Typography ──────────────────────────────────────────────────────────── */

.h-display {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(2.6rem, 6.4vw, 6.4rem);
  line-height: 1.02;
  letter-spacing: -0.022em;
  margin: 0;
  text-wrap: balance;
  color: var(--ink);
}

.h2 {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(2rem, 4vw, 3.6rem);
  line-height: 1.06;
  letter-spacing: -0.018em;
  margin: 0 0 0.5em;
  text-wrap: balance;
  color: var(--ink);
}

.h3 {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(1.3rem, 1.8vw, 1.7rem);
  line-height: 1.18;
  letter-spacing: -0.012em;
  margin: 0 0 0.6em;
  color: var(--ink);
}

/* Inline "soft" complement used inside H2s — second half of a thought,
   set in the same size but in a muted ink so the headline reads as one
   sentence with a natural emphasis shift. */
.h2-soft {
  color: var(--ink-3);
  font-weight: 600;
}

.lede {
  font-size: clamp(1.1rem, 1.3vw, 1.25rem);
  line-height: 1.55;
  color: var(--ink);
  font-weight: 500;
}

.muted { color: var(--ink-3); }

/* Prose number — written-out cardinals in titles, set apart with a cool slate accent. */
.prose-num {
  font-style: italic;
  font-weight: 600;
  color: #2A5A75;
  letter-spacing: -0.012em;
}
.cta-section .prose-num,
.manifesto .prose-num { color: var(--bg-alt); }

p { color: var(--ink-2); }
strong, b { font-weight: 600; color: var(--ink); }

/* Eyebrow ─────────────────────────────────────────────────────────────── */

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 13.5px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 1.4em;
}
.eyebrow-num { color: var(--ink); font-weight: 600; }
.eyebrow-line { width: 28px; height: 1px; background: currentColor; opacity: 0.35; }

.eyebrow-on-blue { color: var(--ink-2); }

/* Buttons ─────────────────────────────────────────────────────────────── */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 18px 28px;
  font-family: var(--sans);
  font-size: 15.5px;
  font-weight: 600;
  letter-spacing: -0.005em;
  border-radius: 999px;
  transition: all .35s cubic-bezier(.2,.7,.2,1);
  cursor: pointer;
  border: 1.5px solid transparent;
  position: relative;
  white-space: nowrap;
}
.btn-primary {
  background: var(--ink);
  color: #fff;
  box-shadow: 0 4px 14px -4px rgba(10, 19, 24, 0.35);
}
.btn-primary:hover {
  background: #000;
  transform: translateY(-2px);
  box-shadow: 0 20px 40px -14px rgba(10, 19, 24, 0.55);
}
.btn-primary .btn-arrow {
  width: 26px; height: 26px;
  border-radius: 50%;
  background: rgba(255,255,255,0.14);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  transition: all .35s ease;
}
.btn-primary:hover .btn-arrow {
  background: #fff;
  color: var(--ink);
  transform: translateX(2px);
}

.btn-ghost {
  border-color: var(--ink);
  color: var(--ink);
  background: transparent;
}
.btn-ghost:hover { background: var(--ink); color: var(--bg); }

.btn-lg { padding: 22px 32px; font-size: 16.5px; }
.btn-xl { padding: 26px 38px; font-size: 17.5px; }

/* CTA inside a section card (lighter, contained) */
.btn-on-blue.btn-primary {
  background: var(--ink);
  color: #fff;
}
.btn-on-dark.btn-primary {
  background: #fff;
  color: var(--ink);
}
.btn-on-dark.btn-primary:hover {
  background: var(--bg-alt);
}
.btn-on-dark .btn-arrow {
  background: rgba(10, 19, 24, 0.1);
}
.btn-on-dark:hover .btn-arrow {
  background: var(--ink);
  color: #fff;
}

/* Nav ─────────────────────────────────────────────────────────────────── */

.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 50;
  padding: 18px 0;
  transition: all .35s ease;
}
.nav-solid {
  background: color-mix(in srgb, var(--bg) 85%, transparent);
  backdrop-filter: blur(20px) saturate(160%);
  -webkit-backdrop-filter: blur(20px) saturate(160%);
  padding: 12px 0;
  border-bottom: 1px solid var(--line-2);
}
.nav-inner {
  width: var(--container);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.logo {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--ink);
}
.logo-word {
  font-family: var(--sans);
  font-weight: 600;
  font-size: 23px;
  letter-spacing: -0.012em;
}
.logo-dot {
  width: 8px; height: 8px;
  background: var(--ink);
  border-radius: 50%;
  display: inline-block;
}
.nav-links {
  display: flex;
  gap: 38px;
  font-size: 18.5px;
  font-weight: 500;
  color: var(--ink-2);
}
.nav-links a { transition: color .2s; position: relative; }
.nav-links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -4px;
  height: 1px; background: var(--ink);
  transform: scaleX(0); transform-origin: left;
  transition: transform .3s ease;
}
.nav-links a:hover { color: var(--ink); }
.nav-links a:hover::after { transform: scaleX(1); }

.nav-cta {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 26px;
  border-radius: 999px;
  background: var(--ink);
  color: #fff;
  font-size: 16.5px;
  font-weight: 600;
  letter-spacing: -0.005em;
  transition: all .3s ease;
  box-shadow: 0 2px 8px -2px rgba(10, 19, 24, 0.3);
}
.nav-cta:hover { background: #000; transform: translateY(-1px); color: #fff; box-shadow: 0 8px 20px -8px rgba(10, 19, 24, 0.5); }

@media (max-width: 760px) {
  .nav-links { display: none; }
}

/* Hero ────────────────────────────────────────────────────────────────── */

.hero {
  position: relative;
  background: var(--bg-alt);
  padding: clamp(160px, 22vh, 260px) 0 clamp(100px, 14vh, 160px);
  overflow: hidden;
  min-height: 100vh;
  display: flex;
  align-items: center;
}
.hero-inner {
  position: relative;
  width: var(--container);
  margin: 0 auto;
  z-index: 2;
  max-width: 1100px;
}

.hero-h1 {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(2.8rem, 7.4vw, 7.6rem);
  line-height: 0.98;
  letter-spacing: -0.028em;
  margin: 0 0 0.5em;
  max-width: 17ch;
  text-wrap: balance;
  color: var(--ink);
}
.hero-h1-sub {
  display: block;
  font-size: 0.55em;
  font-weight: 500;
  letter-spacing: -0.018em;
  color: var(--ink-3);
  margin-top: 0.4em;
  line-height: 1.1;
}

.hero-sub {
  max-width: 58ch;
  font-size: clamp(1.2rem, 1.5vw, 1.38rem);
  line-height: 1.5;
  color: var(--ink-2);
  margin: 0 0 2.4em;
  font-weight: 400;
}

.hero-actions {
  display: flex;
  gap: 28px;
  flex-wrap: wrap;
  align-items: center;
  margin-bottom: clamp(80px, 12vw, 140px);
}

.hero-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--ink);
  font-weight: 500;
  font-size: 16px;
  border-bottom: 1.5px solid var(--ink);
  padding-bottom: 4px;
  transition: gap .25s ease, color .25s ease;
}
.hero-link:hover { gap: 12px; }
.hero-link svg { transition: transform .25s ease; }
.hero-link:hover svg { transform: translateX(2px); }

.hero-trust {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
  font-size: 15px;
  color: var(--ink-2);
}
.hero-trust strong {
  font-weight: 600;
  color: var(--ink);
  margin-right: 4px;
}
.hero-trust-sep {
  width: 4px;
  height: 4px;
  background: var(--ink-3);
  border-radius: 50%;
  display: inline-block;
  opacity: 0.5;
}

/* World-map texture behind hero — subtle dotted pattern */
.hero-map {
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='6' height='6'><circle cx='1' cy='1' r='1' fill='%230E1820' opacity='0.08'/></svg>");
  background-size: 14px 14px;
  mask-image: radial-gradient(ellipse 110% 80% at 50% 45%, black 35%, transparent 85%);
  -webkit-mask-image: radial-gradient(ellipse 110% 80% at 50% 45%, black 35%, transparent 85%);
  pointer-events: none;
  opacity: 0.65;
}

.hero-meta { /* legacy — unused */ }

/* Marquee ─────────────────────────────────────────────────────────────── */

.marquee {
  padding: 28px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  overflow: hidden;
  background: var(--bg);
  position: relative;
  z-index: 2;
}
.marquee-track {
  display: flex;
  gap: 0;
  animation: marquee 70s linear infinite;
  width: max-content;
  font-size: 17px;
  font-weight: 400;
  letter-spacing: -0.005em;
  color: var(--ink-2);
}
.marquee-item {
  display: inline-flex;
  align-items: center;
  white-space: nowrap;
  padding: 0 36px;
  border-right: 1px solid var(--line);
}
@keyframes marquee {
  to { transform: translateX(-33.333%); }
}

/* Image sections ─────────────────────────────────────────────────────── */

.banner {
  position: relative;
  width: var(--container);
  margin: 0 auto;
  padding: clamp(60px, 9vw, 120px) 0;
}
.banner-inner {
  position: relative;
  height: clamp(360px, 50vw, 560px);
  border-radius: 14px;
  overflow: hidden;
  background: var(--bg-deep);
}
.banner-img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.85) contrast(1.02);
}
.banner-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, rgba(10, 19, 24, 0.65), rgba(10, 19, 24, 0.25) 60%, transparent);
}
.banner-content {
  position: absolute;
  inset: 0;
  padding: clamp(28px, 4vw, 64px);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  color: #fff;
  z-index: 2;
}
.banner-eyebrow {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.85;
  margin-bottom: 16px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
}
.banner-eyebrow::before {
  content: "";
  width: 28px;
  height: 1px;
  background: currentColor;
  opacity: 0.7;
}
.banner-quote {
  font-weight: 600;
  font-size: clamp(1.6rem, 3.2vw, 2.8rem);
  line-height: 1.1;
  letter-spacing: -0.018em;
  max-width: 26ch;
  margin: 0;
  text-wrap: balance;
  color: #fff;
}
.banner-meta {
  position: absolute;
  top: clamp(28px, 4vw, 56px);
  right: clamp(28px, 4vw, 56px);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.12em;
  color: rgba(255, 255, 255, 0.78);
  text-transform: uppercase;
  text-align: right;
  z-index: 2;
}

/* Side-by-side image + content (Strategy enhancement) */
.split {
  display: grid;
  grid-template-columns: 5fr 6fr;
  gap: clamp(30px, 5vw, 80px);
  align-items: center;
}
@media (max-width: 900px) {
  .split { grid-template-columns: 1fr; }
}
.split-img {
  position: relative;
  border-radius: 10px;
  overflow: hidden;
  aspect-ratio: 4 / 5;
  background: var(--bg-deep);
}
.split-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.9);
}
.split-img-caption {
  position: absolute;
  bottom: 16px;
  left: 16px;
  background: rgba(10, 19, 24, 0.85);
  color: #fff;
  padding: 8px 14px;
  border-radius: 999px;
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  backdrop-filter: blur(8px);
}

/* Team / why-us grid */
.team-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
@media (max-width: 900px) {
  .team-grid { grid-template-columns: 1fr; }
}
.team-card {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  transition: transform .5s cubic-bezier(.2,.7,.2,1);
}
.team-card:hover { transform: translateY(-4px); }
.team-img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  background: var(--bg-deep);
  display: block;
  filter: saturate(0.9);
}
.team-body { padding: 28px; }
.team-role {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 10px;
}
.team-name {
  font-weight: 600;
  font-size: 1.35rem;
  letter-spacing: -0.012em;
  color: var(--ink);
  margin: 0 0 6px;
}
.team-focus {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.01em;
  color: #2A5A75;
  margin: 0 0 16px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--line);
}
.team-bio {
  font-size: 15px;
  line-height: 1.62;
  color: var(--ink-2);
  margin: 0;
}
.team-bio-2 {
  margin-top: 14px;
  color: var(--ink-3);
}

.section {
  position: relative;
}
.section-inner {
  width: var(--container);
  margin: 0 auto;
  padding: clamp(70px, 9vw, 120px) 0;
}
.section-head {
  margin-bottom: clamp(40px, 5vw, 70px);
  max-width: 1100px;
}
.section-lede {
  font-size: clamp(1.15rem, 1.3vw, 1.3rem);
  color: var(--ink-2);
  max-width: 56ch;
  margin-top: 1.4em;
  line-height: 1.55;
}

.section-blue {
  background: var(--bg-alt);
}

/* Strategy ───────────────────────────────────────────────────────────── */

.strategy-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(30px, 6vw, 100px);
}
@media (max-width: 800px) {
  .strategy-body { grid-template-columns: 1fr; }
}
.strategy-col p { font-size: clamp(1rem, 1.1vw, 1.08rem); line-height: 1.6; }
.strategy-col strong { font-weight: 600; color: var(--ink); }

/* Method ─────────────────────────────────────────────────────────────── */

.pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
@media (max-width: 900px) {
  .pillars { grid-template-columns: 1fr; }
}
.pillar {
  background: var(--bg);
  padding: clamp(28px, 3vw, 40px);
  border: 1px solid var(--line);
  border-radius: 8px;
  display: flex;
  flex-direction: column;
  transition: transform .5s cubic-bezier(.2,.7,.2,1), box-shadow .5s ease;
}
.pillar:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 50px -28px rgba(14, 24, 32, 0.4);
}
.pillar-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 36px;
}
.pillar-n {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--ink-2);
}
.pillar-icon {
  width: 38px;
  height: 38px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--ink);
  border-radius: 50%;
  color: var(--ink);
}
.pillar-title {
  font-weight: 600;
  font-size: clamp(1.35rem, 1.7vw, 1.55rem);
  line-height: 1.15;
  margin: 0 0 0.5em;
  letter-spacing: -0.012em;
}
.pillar-lede {
  font-weight: 500;
  color: var(--ink);
  margin-bottom: 1em;
  font-size: 17px;
}
.pillar-body {
  font-size: 16px;
  color: var(--ink-2);
  line-height: 1.62;
  margin: 0;
}

/* Audience ───────────────────────────────────────────────────────────── */

.audience-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
@media (max-width: 900px) {
  .audience-grid { grid-template-columns: 1fr; }
}

.aud-card {
  position: relative;
  padding: clamp(34px, 4vw, 56px);
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  transition: transform .5s cubic-bezier(.2,.7,.2,1);
}
.aud-card:hover { transform: translateY(-4px); }

.aud-card-alt {
  background: var(--ink);
  color: var(--bg);
  border-color: var(--ink);
}
.aud-card-alt p { color: rgba(245, 242, 235, 0.72); }
.aud-card-alt .aud-list li { border-color: rgba(245, 242, 235, 0.15); color: var(--bg); }
.aud-card-alt .aud-tag { color: var(--bg-alt); }
.aud-card-alt .aud-num { color: rgba(245, 242, 235, 0.18); }
.aud-card-alt h3 { color: var(--bg); }

.aud-tag {
  display: inline-block;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 24px;
  padding: 6px 12px;
  border: 1px solid currentColor;
  border-radius: 999px;
}
.aud-num {
  position: absolute;
  top: clamp(24px, 3vw, 40px);
  right: clamp(24px, 3vw, 40px);
  font-weight: 600;
  font-size: clamp(2.6rem, 4vw, 4rem);
  line-height: 1;
  color: var(--ink-3);
  opacity: 0.3;
  letter-spacing: -0.02em;
}
.aud-title {
  font-weight: 600;
  font-size: clamp(1.6rem, 2.4vw, 2.4rem);
  line-height: 1.08;
  margin: 0 0 0.7em;
  letter-spacing: -0.014em;
  max-width: 20ch;
}
.aud-card p { font-size: 16.5px; line-height: 1.62; margin-bottom: 1.8em; }
.aud-list { list-style: none; padding: 0; margin: 0; }
.aud-list li {
  padding: 16px 0;
  border-top: 1px solid var(--line);
  font-size: 15.5px;
  display: flex;
  align-items: center;
  gap: 12px;
}
.aud-list li:first-child { border-top: 1px solid var(--line); }
.aud-list .check {
  width: 18px; height: 18px;
  flex-shrink: 0;
  color: var(--ink);
}
.aud-card-alt .aud-list .check { color: var(--bg-alt); }

/* Sectors band ────────────────────────────────────────────────────────── */

.sectors {
  margin-top: 72px;
  padding-top: 44px;
  border-top: 1px solid var(--line);
}
.sectors-label {
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 30px;
}
.sectors-marquee {
  position: relative;
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}
.sectors-track {
  display: flex;
  width: max-content;
  animation: sectors-scroll 38s linear infinite;
}
.sectors-marquee:hover .sectors-track { animation-play-state: paused; }
.sectors-group {
  display: flex;
  flex-shrink: 0;
}
.sectors-item {
  display: inline-flex;
  align-items: center;
  white-space: nowrap;
  font-family: var(--sans);
  font-size: clamp(24px, 2.6vw, 38px);
  font-weight: 500;
  letter-spacing: -0.022em;
  color: var(--ink);
  line-height: 1;
}
.sectors-sep {
  color: var(--ink-3);
  font-size: 0.5em;
  margin: 0 0.7em;
  transform: translateY(-0.08em);
  opacity: 0.7;
}
@keyframes sectors-scroll {
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .sectors-track { animation: none; }
}

/* Services ───────────────────────────────────────────────────────────── */

.services-layout {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: clamp(40px, 6vw, 80px);
  align-items: start;
}
@media (max-width: 900px) {
  .services-layout { grid-template-columns: 1fr; }
  .services-rail { display: none; }
}

.services-rail { position: relative; align-self: stretch; }
.rail-sticky {
  position: sticky;
  top: 120px;
  display: flex;
  gap: 18px;
}
.rail-progress {
  width: 2px;
  background: var(--line);
  position: relative;
  min-height: 260px;
  align-self: stretch;
  flex-shrink: 0;
}
.rail-progress-bar {
  position: absolute;
  top: 0; left: 0; right: 0;
  background: var(--ink);
  /* No transition: scroll-tied, must feel instant. */
  will-change: height;
}
.rail-tick {
  position: absolute;
  left: 50%;
  width: 9px;
  height: 9px;
  background: var(--bg);
  border: 1.5px solid var(--line);
  border-radius: 50%;
  transform: translate(-50%, -50%);
  transition: background .35s ease, border-color .35s ease, transform .35s ease;
}
.rail-tick.reached {
  background: var(--ink);
  border-color: var(--ink);
}
.rail-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 28px;
  flex: 1;
  min-height: 260px;
}
.rail-item {
  opacity: 0.4;
  transition: opacity .4s ease;
}
.rail-item.active { opacity: 1; }
.rail-link {
  appearance: none;
  background: none;
  border: 0;
  padding: 0;
  margin: 0;
  font: inherit;
  color: inherit;
  text-align: left;
  cursor: pointer;
  display: flex;
  flex-direction: column;
  gap: 4px;
  width: 100%;
}
.rail-link:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 4px;
}
.rail-num {
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--ink-2);
  transition: color .35s ease;
}
.rail-item.active .rail-num { color: var(--ink); }
.rail-title {
  font-weight: 500;
  font-size: 14.5px;
  line-height: 1.2;
  color: var(--ink);
}

.services-steps {
  display: flex;
  flex-direction: column;
  gap: clamp(80px, 10vw, 140px);
}
.step { position: relative; }
.step-head {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--ink-2);
  text-transform: uppercase;
}
.step-tag { color: var(--ink); }
.step-tagline { color: var(--ink-3); }
.step-tagline::before { content: "·\00a0"; }

.step-title {
  font-weight: 600;
  font-size: clamp(1.9rem, 3.2vw, 3rem);
  line-height: 1.05;
  letter-spacing: -0.018em;
  margin: 0 0 0.55em;
  max-width: 20ch;
}
.step-body {
  font-size: clamp(1.12rem, 1.25vw, 1.25rem);
  color: var(--ink-2);
  line-height: 1.62;
  max-width: 64ch;
  margin-bottom: 2em;
}
.step-deliverables {
  border-top: 1px solid var(--line);
  padding-top: 28px;
  max-width: 64ch;
}
.step-deliverables-label {
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 18px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
}
.step-deliverables-label::before {
  content: "";
  width: 28px;
  height: 1px;
  background: currentColor;
  opacity: 0.4;
}
.step-meta {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
}
@media (max-width: 700px) {
  .step-meta { grid-template-columns: 1fr; }
}
.step-meta li {
  font-size: 17px;
  color: var(--ink);
  font-weight: 500;
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding: 16px 24px 16px 0;
  border-top: 1px solid var(--line-2);
  line-height: 1.32;
  letter-spacing: -0.005em;
}
.step-meta li:first-child,
.step-meta li:nth-child(2) { border-top: 0; }
@media (max-width: 700px) {
  .step-meta li:nth-child(2) { border-top: 1px solid var(--line-2); }
}
.step-meta-mark {
  color: #2A5A75;
  font-weight: 500;
  font-size: 15px;
  flex-shrink: 0;
  line-height: 1;
  transform: translateY(1px);
}
.step-meta-dot {
  width: 6px; height: 6px;
  background: var(--ink);
  border-radius: 50%;
}

/* Vision ─────────────────────────────────────────────────────────────── */

.vision-h2 {
  font-weight: 600;
  font-size: clamp(2.6rem, 5.6vw, 5.6rem);
  line-height: 1.02;
  letter-spacing: -0.024em;
  margin: 0 0 clamp(40px, 6vw, 80px);
  max-width: 18ch;
  text-wrap: balance;
}
.vision-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(30px, 6vw, 100px);
}
@media (max-width: 800px) { .vision-body { grid-template-columns: 1fr; } }
.vision-col p {
  font-size: clamp(1.05rem, 1.25vw, 1.18rem);
  line-height: 1.55;
  color: var(--ink-2);
}
.vision-col strong { font-weight: 600; color: var(--ink); }
.vision-col p.muted { color: var(--ink-3); }

.vision-quote-bar {
  display: flex;
  align-items: center;
  gap: 22px;
  margin-top: clamp(60px, 10vw, 120px);
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: var(--ink-2);
  text-transform: uppercase;
}
.vqb-line { flex: 1; height: 1px; background: var(--line-dark); }
.vqb-text { display: flex; gap: 14px; flex-wrap: wrap; justify-content: center; }

/* CTA ────────────────────────────────────────────────────────────────── */

.cta-section {
  background: var(--ink);
  color: var(--bg);
}
.cta-inner {
  width: var(--container);
  margin: 0 auto;
  padding: clamp(100px, 14vw, 160px) 0;
  text-align: center;
}
.cta-eyebrow {
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: var(--bg-alt);
  margin-bottom: 22px;
  text-transform: uppercase;
}
.cta-h2 {
  font-weight: 600;
  font-size: clamp(2.4rem, 5.2vw, 5rem);
  line-height: 1.02;
  letter-spacing: -0.022em;
  margin: 0 auto 44px;
  max-width: 20ch;
  text-wrap: balance;
  color: var(--bg);
}
.cta-actions {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 18px;
}
.cta-section .btn-primary {
  background: var(--bg);
  color: var(--ink);
}
.cta-section .btn-primary:hover {
  background: var(--bg-alt);
  color: var(--ink);
}
.cta-email {
  margin: -4px 0 0;
  font-size: 15px;
  color: rgba(245, 242, 235, 0.7);
  text-align: center;
}
.cta-email a {
  color: var(--bg);
  font-weight: 600;
  text-decoration: underline;
  text-underline-offset: 3px;
  word-break: break-word;
}
.cta-meta {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  justify-content: center;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: rgba(245, 242, 235, 0.55);
  text-transform: uppercase;
}

/* Footer ─────────────────────────────────────────────────────────────── */

.footer {
  background: var(--bg);
  color: var(--ink);
  padding: clamp(60px, 8vw, 100px) 0 0;
  border-top: 1px solid var(--line);
}
.footer-top, .footer-fine {
  width: var(--container);
  margin: 0 auto;
}
.footer-top {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 60px;
  padding-bottom: 80px;
}
@media (max-width: 800px) {
  .footer-top { grid-template-columns: 1fr; }
}
.footer-brand-row {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 18px;
}
.footer-wordmark {
  font-weight: 600;
  font-size: 22px;
  letter-spacing: -0.018em;
}
.footer-tagline {
  font-size: 14.5px;
  color: var(--ink-3);
  max-width: 30ch;
  line-height: 1.5;
}
.footer-cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
}
@media (max-width: 700px) {
  .footer-cols { grid-template-columns: repeat(2, 1fr); }
}
.footer-h {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 14px;
}
.footer-cols p { font-size: 14.5px; margin: 0 0 6px; color: var(--ink-2); }
.footer-cols a:hover { color: var(--ink); }

.footer-bot {
  overflow: hidden;
  border-top: 1px solid var(--line);
  margin-top: 0;
}
.footer-massive {
  font-weight: 600;
  font-size: clamp(110px, 22vw, 320px);
  line-height: 0.85;
  letter-spacing: -0.045em;
  white-space: nowrap;
  text-align: center;
  color: var(--ink);
  padding: 40px 0 0;
  transform: translateY(6%);
}

.footer-fine {
  display: flex;
  justify-content: space-between;
  padding: 24px 0;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.06em;
  color: var(--ink-3);
  text-transform: uppercase;
  border-top: 1px solid var(--line);
  margin-top: -2px;
  flex-wrap: wrap;
  gap: 12px;
}


/* Manifesto — Keylime-inspired "We are X" block ──────────────────────── */

.manifesto {
  background: var(--ink);
  color: #fff;
  position: relative;
  overflow: hidden;
}
.manifesto .section-inner {
  width: var(--container);
  margin: 0 auto;
  padding: clamp(90px, 12vw, 160px) 0;
}
.manifesto-head {
  margin-bottom: clamp(48px, 7vw, 90px);
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 30px;
  flex-wrap: wrap;
}
.manifesto-head .eyebrow { color: rgba(255,255,255,0.55); margin-bottom: 0; }
.manifesto-head .eyebrow .eyebrow-num { color: var(--bg-alt); }
.manifesto-tag {
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: rgba(255, 255, 255, 0.5);
  text-transform: uppercase;
}
.manifesto-list {
  list-style: none;
  margin: 0;
  padding: 0;
}
.manifesto-item {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding: clamp(28px, 4vw, 44px) 0;
  display: grid;
  grid-template-columns: 110px 1fr 2fr;
  gap: clamp(20px, 4vw, 60px);
  align-items: baseline;
}
.manifesto-item:last-child { border-bottom: 1px solid rgba(255, 255, 255, 0.12); }
@media (max-width: 900px) {
  .manifesto-item { grid-template-columns: 1fr; gap: 12px; padding: 28px 0; }
}
.manifesto-num {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--bg-alt);
  text-transform: uppercase;
}
.manifesto-statement {
  font-weight: 600;
  font-size: clamp(1.8rem, 4vw, 3.4rem);
  line-height: 1;
  letter-spacing: -0.022em;
  color: #fff;
  margin: 0;
}
.manifesto-statement em {
  font-style: normal;
  color: var(--bg-alt);
}
.manifesto-detail {
  font-size: clamp(1.02rem, 1.18vw, 1.15rem);
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.78);
  margin: 0;
  max-width: 48ch;
}

/* Reach — global markets / regions grid ──────────────────────────────── */

.reach { background: var(--bg); }
.reach-layout {
  display: grid;
  grid-template-columns: 5fr 6fr;
  gap: clamp(40px, 6vw, 90px);
  align-items: center;
}
@media (max-width: 900px) {
  .reach-layout { grid-template-columns: 1fr; }
}
.reach-prose .lede { margin-bottom: 1em; }
.reach-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px 36px;
  margin-top: clamp(28px, 4vw, 44px);
  padding-top: 24px;
  border-top: 1px solid var(--line);
}
.reach-stat-n {
  font-weight: 600;
  font-size: clamp(2.4rem, 4vw, 3.4rem);
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 8px;
}
.reach-stat-l {
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.5;
}

.reach-globe {
  position: relative;
  aspect-ratio: 1 / 1;
  background: var(--ink);
  border-radius: 14px;
  overflow: hidden;
  color: #fff;
}
.reach-globe-inner {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
}
.reach-globe svg.dotworld {
  width: 90%;
  height: 90%;
  opacity: 0.95;
}
.reach-globe .reach-rings {
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0.32;
}
.reach-globe .reach-meta {
  position: absolute;
  left: clamp(20px, 3vw, 32px);
  bottom: clamp(20px, 3vw, 32px);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.12em;
  color: rgba(255, 255, 255, 0.65);
  text-transform: uppercase;
}
.reach-globe .reach-headline {
  position: absolute;
  top: clamp(20px, 3vw, 32px);
  right: clamp(20px, 3vw, 32px);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.12em;
  color: rgba(255, 255, 255, 0.8);
  text-align: right;
  text-transform: uppercase;
}

.reach-regions {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: clamp(60px, 9vw, 110px);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
@media (max-width: 800px) {
  .reach-regions { grid-template-columns: repeat(2, 1fr); }
}
.reach-region {
  padding: clamp(22px, 3vw, 32px) clamp(16px, 2vw, 24px);
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.reach-region:last-child { border-right: 0; }
@media (max-width: 800px) {
  .reach-region:nth-child(2n) { border-right: 0; }
  .reach-region:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
}
.reach-region-n {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--ink-3);
  text-transform: uppercase;
}
.reach-region-name {
  font-weight: 600;
  font-size: 1.15rem;
  letter-spacing: -0.012em;
  color: var(--ink);
}
.reach-region-detail {
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.5;
}

/* Principles — Keylime-inspired numbered manifesto ───────────────────── */

.principles {
  background: var(--bg-alt);
}
.principles-head {
  margin-bottom: clamp(50px, 7vw, 96px);
  max-width: 1100px;
}
.principles-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--line-dark);
}
@media (max-width: 900px) {
  .principles-list { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .principles-list { grid-template-columns: 1fr; }
}
.principles-item {
  padding: clamp(28px, 4vw, 44px) clamp(20px, 2.5vw, 32px) clamp(28px, 4vw, 44px) 0;
  border-bottom: 1px solid var(--line-dark);
  border-right: 1px solid var(--line-dark);
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.principles-item:nth-child(3n) { border-right: 0; padding-right: 0; }
@media (max-width: 900px) {
  .principles-item:nth-child(3n) { border-right: 1px solid var(--line-dark); padding-right: clamp(20px, 2.5vw, 32px); }
  .principles-item:nth-child(2n) { border-right: 0; padding-right: 0; }
}
@media (max-width: 600px) {
  .principles-item { border-right: 0 !important; padding-right: 0 !important; }
}
.principles-num {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--ink);
  text-transform: uppercase;
}
.principles-text {
  font-weight: 600;
  font-size: clamp(1.3rem, 1.8vw, 1.6rem);
  line-height: 1.12;
  letter-spacing: -0.012em;
  color: var(--ink);
  margin: 0;
  max-width: 22ch;
}
.principles-closer {
  margin-top: clamp(50px, 7vw, 80px);
  display: flex;
  align-items: baseline;
  gap: 20px;
  flex-wrap: wrap;
}
.principles-closer-mark {
  font-weight: 600;
  font-size: clamp(1.4rem, 2.4vw, 2rem);
  color: var(--ink);
}
.principles-closer-text {
  font-weight: 600;
  font-size: clamp(1.8rem, 3.6vw, 3rem);
  line-height: 1.05;
  letter-spacing: -0.018em;
  color: var(--ink);
  max-width: 24ch;
  text-wrap: balance;
  margin: 0;
}